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Naturally Styled

Great hairstyles come naturally.

Consumers continue to look for natural ingredients in their beauty products. A challenge for formulators has been the limited selection of natural styling ingredients as fewer options are available. Through formulation and testing, we have identified some effective solutions that meet the needs for the natural market with styling performance uncompromised.

Rheocare® XGN (INCI: Xanthan Gum) is COSMOS & NATRUE approved. It offers medium to high hold performance and excellent long-lasting performance. This product is ideal for transparent styling gels.

Hydagen® 558 P (INCI: Algin) is COSMOS & NATRUE approved and is suitable for vegan concepts. It offers medium to high hold performance, excellent long-lasting performance, and provides smooth gel texture. This product is ideal for styling gels with high ethanol content.

Dehyquart® Guar (INCI: Guar Hydroxypropyltrimonium Chloride) is COSMOS approved. It offers low flaking, excellent hold, and long-lasting hold. This product is suitable for 2- in-1 concepts (conditioning + styling).

These solutions compare well to their synthetic counterparts and all BASF ingredients are alcohol free, vegan, readily biodegradable, 1,4-dioxane free, fragrance free, silicone alternatives, and clean.

Company

BASF develops and produces a comprehensive portfolio of raw materials for the Personal Care industry such as effect pigments, emollients, complexing agents, neutralizers, setting polymers, conditioning polymers, rheology modifiers, UV filters, mild surfactants, solubilizers, emulsifiers, and solvents. These ingredients are ideal in color cosmetics and hair, oral, skin and sun care products.

Company Documents

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BASF Personal Care makes their documentation available in the regions indicated below: